Your Best-Selling Book Is a Consulting Engine
A published book is more than a marketing asset: it’s an authority amplifier. It shortens sales cycles, unlocks premium clients, and powers consulting revenue.
Before Authrs.io, Lenard’s reputation was strong – but local. Best‑seller status flipped a switch: LinkedIn grew from ~500 to 2,000+; ABC and CBS reached out; TV hits multiplied, followed by radio/print and podcasts with audiences from 100K to 1M.
That visibility drove inbound demand. Attorneys nationwide brought him on; engagements expanded to 30+ states; expert‑witness acceptance got smoother. He raised fees – and still built a waitlist that stretched through the next year.
Bottom line: the best seller did more than elevate his brand – it produced $140,000 in new annual revenue and a durable pipeline.
“I started [consulting] in three states. As the book started getting some legs, I ended up in 30 different states. It blew up to where I was getting clients from everywhere.”
“I got to a point where the number of clients got so big that I had to increase my fees because I just couldn't sustain the number of clients.”
Lenard VareNevada Prison Warden
1
Amazon Best Seller
140,000
New Annual Revenue
30
States with Consulting Engagements
“In spite of increasing my fees, I'm getting more and more clients, and I have a waiting list all the way through next year.”
“Definitively I know that there was a $140k increase [in revenue] from the prior years compared to the full year after the book.”
Lenard VareNevada Prison Warden
What a Best Seller Makes Possible
Lenard’s best‑selling book became a trust signal that worked 24/7:
- Media flywheel: Organic LinkedIn growth led to warm intros with newsroom teams, which turned into TV, radio, and print features.
- Podcast reach → pipeline: Appearances on shows with six‑ and seven‑figure audiences triggered real‑time book purchases and inbound inquiries.
- National demand: Referrals from attorneys nationwide scaled his consulting from a few states to 30+ and a waitlist that now extends into next year.
- Pricing power: Increased fees to manage volume while maintaining utilization – while still growing demand.
- Expert credibility: The book functioned as a credibility multiplier, streamlining expert‑witness acceptance in high‑stakes cases.
- Future runway: Producer outreach created optionality for a television project and additional consulting avenues.